How the top French influencer became Old El paso brand ambassador.

Every summer, Lena traditionally shares her 'Vlog d’aout', a series of vlogs in which she talks about her daily life. In one of these, she revealed her genuine love for Old El Paso spices. Recognizing this as a unique opportunity, the brand had to act quickly to secure a collaboration. Discover the story behind this partnership, which led to Lena starring in her very first television commercial.